Earlier this week, the RMM software maker addressed the crowd at its global Road Show in Seattle with industry research and features to expect in Managed Workplace 2012, including mobile device management.
The managed services business model has been around for years at this point, so it’s only natural to assume that a majority of channel pros has adopted it by now.
Natural but perhaps mistaken, according to Dan Wensley, vice president for partner development and marketing at Ontario-based remote monitoring and management software maker Level Platforms. Speaking on opening night of the Seattle, Wash., edition of the Level Platforms global Road Show, Wensley cited data from tech industry membership organization CompTIA indicating that just four in 10 channel partners in the United States currently offer managed services. And even that may overstate reality, based on Level Platforms’ own estimates.
“It might be 25 percent” at best, Wensley said.
The other three fourths of the channel is missing out on greater revenue and higher profits, he added. IT providers in general saw their top line grow 5.9 percent between May 2010 and April 2011, according to survey data Wensley referenced from Corelytics, a Bellevue, Wash., company that makes financial dashboard and predictive analytics software. That compares with 19.9 percent for typical users of RMM software and 28.1 percent for the most sophisticated users. Similarly, while profits rose 6.63 percent during that year for channel partners in aggregate, they climbed 7.83 percent for run-of-the-mill RMM users and 9.87 percent for power users.
Held February 13 and 14 in Seattle, the Level Platforms global Road Show is ultimately headed to 17 cities in North America and Europe. Now in their third year, the day-and-a-half-long events share market intelligence and best practices for running and expanding a managed service practice.
High on the agenda as well is a rundown of features to expect in Managed Workplace 2012, the forthcoming release of LPI’s flagship RMM product. Included among them will be support for managing the smartphones and tablets that SMBs are using in ever-rising numbers. All of those new end points represent both a challenging administrative responsibility for MSPs and an enormous market opportunity.
“We literally see this as the next frontier,” Wensley said.
More information about the Level Platforms global Road Show and Managed Workplace 2012 is available at www.levelplatforms.com.