IT and Business Insights for SMB Solution Providers

Keeping Your Head During the Channel Revolution

We are in the early stages of a channel revolution! By Pam Avila

Whether your company comes from traditional voice or data, it's going to be difficult to avoid the outcome of the revolution. The channel landscape is shifting dramatically as technology converging voice, data, video and mobility gallops forward. Key vendors from both voice (Avaya, Nortel, Mitel, Polycom, etc.) and data (Microsoft, IBM, Cisco, HP, etc) have significant unified communication initiatives. New vendors appear on the UC landscape with greater and greater frequency. And of greatest importance, market research by COMMfusion indicates that end-users want the tools and benefits that are the result of “unified communications” - and they want them NOW! Where does your company sit today as the telecom dealer and data VAR channels converge in this “unified communications” juggernaut?
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