IT and Business Insights for SMB Solution Providers

How to Leverage Partner-to-Partner Relationships

Working with other partners with specific vertical or functional expertise allows you to do what you do best and still deliver on an area of expertise that you may otherwise be lacking to accelerate innovation and time-to-market while expanding your IP to build a unique offer. By Melissa Mulholland, Microsoft

The move to the cloud and digital transformation has left many partners with a legacy business model that takes deep thought leadership to transition into a successful modern practice. Perhaps most noticeable in this evolution is the need to specialize and engage with other partners to accelerate innovation and time-to-market.

By working with other partners, businesses can deliver on an area of expertise that they may otherwise be lacking. The ability to provide a differentiated, full-service solution is critical to business success. Partnering with your peers with specific vertical or functional expertise allows you to do what you do best while expanding your IP to build a unique offer

Read the rest of this article on the Microsoft Partner Network Blog »

 

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