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Daring to Be Innovative: Page 2 of 2

Trace3 developed an innovation practice to position CIO clients and their teams to be the strategic business leaders of the future. By Chad Cardenas

Instead of trying to convince a CIO that we are capable of transforming their business, we’d rather spend the time helping them transform themselves and their teams so they can be in a stronger position to perform that transformation themselves. And if they’re already in that position, we can provide them with the tools necessary to do so.

We take our clients through an engagement model that includes Discovery (understanding what is important to them and the businesses they lead), Executive Services (alignment with organizational health, awareness, and future vision via our VC Briefings; and brand development with press and marketing as a service), Envisioning (identifying and defining initiatives and projects where we can be of greatest value), and Execution (delivering flawless quality of service around product implementation and consulting).

Today, the vast majority of the work we do in our Discovery and Executive Services engagements does not produce much or any revenue or profit for Trace3. But we are willing to take the first few steps toward creating a long-term relationship built on mutual value, because we’re confident what we’re doing is unique, and there is tremendous demand to position the IT leaders of tomorrow.

Chad Cardenas
President and CIO
Trace3 Inc.


LOCATION Irvine, Calif., HQ



COMPANY FOCUS We focus on elevating CIOs to a position of true business leadership through innovation and transformation while delivering consistent excellence in the data center.

FAVORITE PART OF MY JOB Coming up with new and creative offerings that contribute to the success of CXO clients in meaningful ways.

LEAST FAVORITE PART Occasionally an IT leader is simply stuck, for any number of reasons, and it’s disappointing to not be able to help usher everyone into the new age of IT business leadership.

WHAT PEOPLE WOULD BE SURPRISED TO KNOW ABOUT ME I run a small investment group called InstantScale Ventures that provides pre-IPO investment opportunities for accredited investors who are in a position to help a start-up and their products with speed to market.

About the Author

Cecilia Galvin's picture

Cecilia Galvin is Executive Editor of ChannelPro-SMB.

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