WHETHER YOU’RE TRYING to refocus your business to a managed services model, hone in on a vertical specialty, or scale without adding staff, there is expertise available to help you get there quicker. L.A. Creative Technologies managed to do all three with a little help from our friends.
Those “friends” included management and branding coaches, outsourcing partners, vendors, and other IT providers. With their expert advice, and taking advantage of existing tools, I grew and refocused my company to blend my two passions, technology and the creative fields.
My roots are in music—I started DJing at 18—but I grew up around technology and computers, as my father was a computer programmer. I started my technology consulting company with a break-fix model, growing my client base from small residential homes to bigger houses to multimillion-dollar estates, and from micro businesses to medium businesses. I was making decent money, but I was working 16 hours a day and had no recurring income.
In 2014, I started to transition to a managed services model. I had been active on Yahoo! managed services boards, so I thought I could figure it out on my own. For instance, a peer on Yahoo! convinced me I needed ConnectWise PSA to run my business. I moved all my billing to this new system but struggled with using it. On a recommendation, I turned to Sea-Level Operations, a managed services coaching firm that is now an essential back end of my business.
Sea-Level taught me that when you’re implementing a system everything in your business will flow through, it’s important to get it right. That starts with documenting what it means to provide service to a customer. So together we got began writing processes and designing contracts.
Next, I wanted to add a help desk to my offerings, but I was a one-man shop. I turned to another business coach, Manuel Palachuk, who helped me document my help desk processes and how a ticket would flow through the system. After ample research and discovery, I decided to utilize Continuum’s 24/7 help desk offering along with its RMM. It was my first outsourcing decision, and the first moment my model seemed sustainable to me.
As a vocal and highly involved partner, I shared my thoughts with the vendor about streamlining and improving upon the help desk, which evolved into my being invited to join Continuum’s Partner Council.