“Ideally, the service provider is getting trained, they’re enabled, they’re ready to go, and they can do a lot of this troubleshooting on their own,” Hurley says.
There are other good reasons for service providers and old-school resellers alike to join the program, he continues, including deal registration, market development funds, sales and technical training, and both phone and online support. The margins are good too, according to Hurley. “We can get you some pretty aggressive rates,” he says.
There are rewards for ascending from the entry-level authorized tier to gold and platinum status as well. “You get more access to training and more access to NFR keys to be able to use the product internally and test it out,” Hurley says. In exchange, members must cross preset revenue thresholds and collect certifications. “By the time you become a platinum partner, we have requirements for a certain number of certified engineers and certified sales professionals,” Hurley says.
As Acronis sees it, however, now’s a good time to make those investments. “We’re looking for partners that are committed to growing with us,” Hurley notes, from backup into security and beyond.