Today in Austin, Texas, at the 2017 edition of IT membership organization CompTIA’s ChannelCon partner conference, Webroot, Ingram Micro, and the Intronis MSP Solutions by Barracuda division of Barracuda Networks all published interesting research studies on the state of play in the all-important markets for security solutions, managed services, and cloud computing. Here’s a look at some of the most revealing findings from those reports.
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Jason Bystrak, executive director for partner enablement in the Ingram Micro Cloud group, believes cloud service providers are missing out on a golden opportunity to pocket higher profits for themselves while adding more value for their clients. Though a whopping 88 percent of those in the new research study sell cloud-based productivity solutions like Microsoft Office 365, relatively few bundle those products with security, backup, and other related systems their customers need.
“We’re not seeing enough multi-vendor or cross selling of the solution stack,” Bystrak says. “That’s a cultural shift that we’re trying to drive and educate partners about.”
What’s more, Bystrak continues, partners unsure about what to bundle and leery of figuring it out on their own can simply resell one of the bundles Ingram has already pre-assembled for them.
“We’ve done a lot of that work,” he says, pointing to a packaged bundle that mixes Office 365 with backup software from Acronis International GmbH and file sync and share services from Dropbox Inc. as an example.
“With one click, you can purchase, provision, and set the customer up with that,” Bystrak says.
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