Swiftpage, a provider of integrated marketing and CRM solutions for individuals, businesses, and mobile sales teams, has advanced its Act! Cloud service into open beta testing, the final phase of testing before its official launch planned in the coming months.
Act! Cloud is the company’s contact and interaction management service that, unlike previous versions of Act!, is an entirely cloud-based, subscription-only service, optimized for use on tablets and smartphones.
The company is inviting all small business owners to sign up at cloud.act.com and use the service for free during the beta period to help Swiftpage stress-test the system and gather feedback on the overall experience and feature set.
“We’re extremely proud to be taking the next major step in the Act! Cloud journey,” says H. John Oechsle, president and CEO of Swiftpage. “To make the service the best it can be, we’re inviting every small business owner in North America to hop on board, join us for the ride and tell us what they think. Now everyone has the opportunity to see first-hand how Act! Cloud can help them better understand their customers, improve their customer interactions, and ultimately take their business to a new level of growth.”
Rather than evolving existing Act! software into a cloud-based variant, the company chose to design and develop an entirely new online service. Act! Cloud is built “from the ground up” for tablet and smartphone users, with a fresh, modern interface and touch-friendly menu system. The new interface is designed to adjust based on the size of the screen being used, giving users more flexibility in when and how they access the service, and provides an optimized experience on each device the user prefers.
Swiftpage research shows that many small business owners have created lists of customer contacts across multiple online services such as Facebook, Google Contacts, and LinkedIn, in addition to having contacts locally in applications such as Microsoft Outlook. Therefore, the first release of Act! Cloud gives users the ability to import their business contacts from each of these services and applications, so they have all of their customers’ information in one place, from the start. Moving forward, Swiftpage plans to integrate additional online services for contact consolidation, based on user feedback.
Once contacts have been imported, business owners can then combine them into relevant groups and begin engaging each group online, using professional e-mail marketing campaigns. All campaigns are built and initiated within Act! Cloud, using a wide-range of predefined and customizable e-mail templates.
Act! Cloud also tracks and analyzes the ongoing interaction history for each contact, including all interactions from in-progress e-mail campaigns. Then, using its recommendation architecture, Act! Cloud gives advice on which contacts to follow-up with next in order to maximize sales.
For additional information, visit the Act! Cloud website: http://cloud.act.com.