The 15th annual ITEX National Conference and Expo will take place March 10-12, 2015, in Fort Lauderdale, Florida, at the Broward County Convention Center. As a national show, ITEX’s move to the East Coast is part of a longer-term rotational strategy to make the event more accessible to the channel. Factoring in the geographic locations of ITEX’s core audience of dealers and the increasing number of VARs and MSPs attending, the Eastern part of the country provides for efficient and cost-effective participation by both attendees and vendors.
“Based on feedback shared on-site and post-show from attendees, exhibitors, and our Advisory Council, the ITEX community is very supportive of moving to a Florida destination,” says Wendy Loew, group event director at Questex Media Group LLC. “In fact, Florida was ranked as one of the top destinations for future events by attendees and exhibitors, and it was also the second ranked state in terms of attendance at ITEX 2014.”
“According to our channel density map and research, over 65% of the Channel is located east of the Mississippi, so it only makes sense for ITEX to do a rotational strategy for 2015,” says Jon Reardon, Group Director of Office Document Technologies at InfoTrends. “This move will put this national event in an advantageous location for a high population of dealers, resellers, VARs, MSPs, and system integrators on the East Coast to attend, who haven’t been able to attend ITEX in recent years.”
ITEX 2015 will feature a comprehensive conference program, a lineup of sponsors and exhibitors, and networking opportunities. The conference program will expand upon its “Voice of the Dealer” sessions to highlight peer-to-peer learning. Networking opportunities will be enhanced including a golf tournament offering more chances for attendees and sponsors to connect and partner.
As ITEX is becoming more of a technology-driven event, this move also brings it closer to the IT audience, allowing the event to broaden its market by reaching VARs, IT resellers, and system integrators, while simultaneously strengthening its core audience. Additionally, this move brings ITEX closer to international markets for increased opportunities in Canada, Mexico, and Latin America.
Exhibitor sign up for the 2015 event is available now at www.itexshow.com and a call for papers announcement will be sent out this summer.