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Ingram Micro Launches Vertical Expo Live to Accelerate Channel Partners' Success in Vertical Markets

The new online resource offers market insights and best practices at no cost to channel partners. By ChannelPro

Ingram Micro Inc. has expanded its Vertical Advantage Program with the addition of Vertical Expo Live, an online virtual learning environment developed for channel partners specializing in vertical markets across the United States.

Available now at no cost, Vertical Expo Live provides Ingram Micro channel partners with technology needs, trends, and happenings impacting verticals including education, healthcare, financial services, legal, public sector, and retail. The online resource also offers best practices for sales, marketing, and technology deployment, as well as a portfolio of industry-specific content and collateral ideal for marketing, sales, and social media.

"Specialization offers channel partners a way to build a better business and deliver a differentiated service. Our new Vertical Expo Live is a one of a kind resource exclusive to Ingram Micro," says Tom Blankenhorn, senior director, Ingram Micro U.S.

The company also announced plans to leverage its Business Intelligence Center to offer IT service providers and vendors more data-driven resources and tools as part of Vertical Live Expo. Additional services would include lead generation services, end-user profiling, and market-specific benchmarks.

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