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Ingram Micro Expands Odin Automation Cloud Marketplace Solution

Newly added features, which include analytics and orchestration functionality and an enhanced user interface, position the distributor to turn Odin into a comprehensive platform for provisioning, orchestrating, and managing cloud-based software and infrastructure.

By Rich Freeman

Ingram Micro Inc. has added an extensive range of new capabilities to its Odin Automation cloud marketplace offering. Collectively, the new features seek to turn what has traditionally been a tool for buying and reselling software-as-a-service offerings into a comprehensive platform for provisioning, orchestrating, and managing both cloud-based software and infrastructure that's backed by a complete spectrum of partner and opportunity enablement support.

The announcements were made this morning during a keynote address at the Irvine, Calif.-based distributor’s Cloud Summit event, which is now taking place in Phoenix.

Most of the enhancements impact the premium edition of Odin Automation. According to Ingram, over 160 telecommunication and hosting firms worldwide utilize that system at present to provide self-serve cloud solution ordering services to more than 6 million end users. It also powers the Ingram Micro cloud marketplace currently used by over 40,000 resellers globally and the Ingram Micro Cloud Store, the self-serve storefront solution introduced at last year’s Cloud Summit.

Both Odin Automation Premium and Ingram Micro cloud marketplace users will receive access to business intelligence functionality that displays key sales and consumption statistics on customizable dashboards. Resellers can use that data to monitor the health of their cloud business and hunt down cross-sale and upsell opportunities among their customers.

“[It] will help our reseller partners better analyze and monetize their cloud business,” says Renee Bergeron (pictured), senior vice president of global cloud at Ingram Micro.

Also new to the Odin platform is a cloud orchestration system that enables partners to order, provision, manage, and bill customers for infrastructure-as-a-service deployments spanning Amazon Web Services, Microsoft Azure, IBM Bluemix, and other public cloud environments. Officially named the Ingram Micro Cloud Orchestrator and available free of charge to the distributor’s partners, the solution is designed to make delivering web-based virtual servers, desktops, and other resources easier for cloud resellers.

“They don’t need to learn the configurator of each of these infrastructure-as-a-service providers,” Bergeron notes. “They can work in a single portal.”

The new orchestration tool is based on a solution called Concerto that Ingram Micro acquired for an undisclosed sum from Flexiant, a European maker of cloud orchestration software with U.S. headquarters in New York City. Word of that transaction first became public today. According to Bergeron, the distributor has significantly augmented the system’s capabilities since purchasing it.

Ingram Micro Cloud Orchestrator is available immediately to direct Odin Automation Premium subscribers and will roll out to Ingram Micro cloud marketplace users next month.

Other additions to the Odin platform announced today include a new tile-based end user control panel. Called NextCP and slated to ship during the second quarter of the year, the updated UI makes utilizing Odin-powered cloud marketplaces a more intuitive process for a reseller’s clients.

“In e-commerce, and in the internet in general, it’s all about the customer experience,” Bergeron says. “This just takes customer experience to a whole new level.”

The wave of updates unveiled this morning also includes enhancements to Odin Automation Essentials, the stripped-down version of the Odin platform first introduced at the 2016 Cloud Summit event.