IT and Business Insights for SMB Solution Providers

Epson Launches New Epson Advantage Partner Program

Channel program delivers benefits and opportunities for increased profitability across specialized categories. By ChannelPro

Epson America Inc., of Long Beach, Calif., has launched the Epson Advantage Partner Program, a new offering designed to give channel partners cost-effective technology solutions coupled with specialized resources to help increase sales and maximize profits.

“Epson America has always been a channel-centric company, prioritizing the relationships we create with partners across the business markets we service,” said Tom Versfelt, Epson America's vice president of channel and commercial sales, in a press statement. “The Epson Advantage Partner Program builds on the personal and individual approach we’ve taken with partners, and expands into a comprehensive, streamlined program that provides a range of benefits and opportunities for financial growth.”

The program includes six market-based categories and is designed to help channel pros deliver customizable solutions based on a customer’s individual needs. Members can qualify for silver, gold, and platinum levels based on a a set of criteria including product focus, expertise, sales volume, and support offerings. The six partner program categories are:

  • Envision Point-of-Service Solutions, such as receipt printers, check scanners, POS label printers, intelligent printers, mobile printers

  • ImageWay Visual Solutions, such as projectors, displays, augmented reality

  • BusinessFirst Print Solutions, such as enterprise printers, business printers, ink supplies

  • CapturePro Image Solutions, such as document scanners, photo scanners

  • ProFocus Industrial Print Solutions, such as professional graphics, large-format printers, color label printers

  • National Solution Providers, such as various product categories

Epson has been rolling out new products across multiple categories at a vigorous clip this year. Since July alone, those have included a new document scanner, new wireless and portable projectors, and new cartridge-free EcoTank printers.

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