IT and Business Insights for SMB Solution Providers

D-Link Expands Value in Partnership+ Program to Drive Channel Growth and Profitability

FOUNTAIN VALLEY, Calif. – July 19, 2016 – D-Link today introduced its all new Value in Partnership+ (VIP+) program, underscoring its continued commitment to supporting channel partners. D-Link’s comprehensive channel program offers partners an expansive breadth of products, trainings and certifications, proactive technical support, as well as sales and marketing tools to bring best-in-class networking, security, and IP surveillance solutions to their customers. The expanded D-Link VIP+ program offers benefits and resources designed to help value-added resellers (VARs) deliver more value and grow their profitability.

“D-Link is committed to the highest quality, best-in-class partner program and delivering innovative, highly competitive products,” said Diana Luong, channel marketing manager, D-Link. “The new D-Link VIP+ program offers enhanced tools to increase profitability, making it easier for reseller partners to sell and support D-Link’s award-winning business solutions.”

Enhancements to the new VIP+ program include a new partner level, expanded discounts, and additional certification. Also, non-profit customers are now eligible for VIP+ discounts. New program elements include:

  • D-Link Copper Partner Level – D-Link continues to offer partners a lucrative channel program that includes a strong deal registration program, stackable upfront discounts, a back-end volume incentive rebate (VIR), and D-Link Rewards program. The new Copper Partner entry level allows partners to receive the following benefits: dedicated account management, access to Quarterly Product Roadmap briefings on the latest D-Link product core technologies, and upfront discounts at time of purchase.
  • New Certifications – The D-Link Certification Program was created to provide partners with relevant sales and technical knowledge and includes a new certification course. D-Link’s new Fundamentals certification assists partners with sales positioning and understanding D-Link’s product portfolio.
  • Non-Profit Discounts – D-Link now offers partners a 5 percent upfront discount on any Business Solutions products purchased for government, education and non-profit end customers.1

Additional VIP+ Program Highlights
D-Link provides channel and non-profit partners with access to a wide range of essential marketing resources, and as with all aspects of the VIP+ program, is a free service for partners. Benefits include:

  • Upfront discounts on business class products
  • Quarterly VIR rebate eligibility
  • 24/7 priority tech support on business-class products
  • Lead sharing and Marketing Development Funds (MDF)
  • Free, on-demand and online VIP+ certifications
  • Access to D-Link’s award-winning product and services portfolio

For more information regarding the VIP+ Partner Program, visit partners.dlink.com, and resellers can contact getmore@dlink.com.

About D-Link
D-Link is the global leader in connectivity for home, small business, mid- to large-sized enterprise environments, and service providers. An award-winning designer, developer, and manufacturer, D-Link implements and supports unified network solutions that integrate capabilities in broadband, cloud-based network management, IP Surveillance, storage, switching and wireless. For more information visit us.dlink.com, or connect with D-Link on LinkedIn, Spiceworks and the D-Link Blog.

1 Only 501(c) organizations will be accepted as non-profit entities.

D-Link and the D-Link logo are trademarks or registered trademarks of D-Link Corporation or its subsidiaries. All other third-party marks mentioned herein may be trademarks of their respective owners. Copyright © 2017 D-Link. All Rights Reserved

Press Contacts
D-Link Public Relations
pr@dlink.com

Walt & Company
dlink@walt.com

Topic/Solution/Product: 
ChannelPro SMB Magazine
SUBSCRIBE FREE!

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.