IT and Business Insights for SMB Solution Providers

Avention Teams with Alliance Partner akaCRM

akaCRM customers will now have access to Avention's B2B insight to complement their CRM functionality in By ChannelPro

Avention Inc. has partnered with akaCRM, a provider of professional services for and cloud customers. akaCRM customers will now have access to industry consultants specializing in Avention system implementation and training.

"Our partnership with Avention provides our customers with an effective integration tool that guides them on how to use valuable B2B insight," says Brent Mellow, CEO of akaCRM. "By offering Avention's services, we will be able to address client needs surrounding intelligent prospecting, catching and interpreting business signals, and establishing ideal profiles that complement the CRM functionality and drive growth."

According to Avention, access to its solutions through akaCRM will provide users with vital information at their fingertips by harnessing the power of big data in a platform that thinks the way businesses do, all with the ease of use and flexibility from alignment with akaCRM customers now have access to consultants, system implementation and training for the core capabilities of Avention Conceptual Search(SM), Avention Business Signals(SM), Avention Ideal Profile(SM) and Avention SmartLists(SM) within their day-to-day tasks.

"The Avention partnership with akaCRM is a natural alignment for us," says Jim Tinney, director of channel sales at Avention. “Avention's integration with is one of the key functionalities for its users. The team of experts at akaCRM, as a premiere CRM Alliance Partner for, will help its clients identify and meet the needs of their customers through actionable, real-time data mining and analysis, boosting the efficiency of employees across an organization."

To learn more about Avention, visit For additional information about Avention through akaCRM, visit

ChannelPro SMB Magazine

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.