The small business Wi-Fi market is growing rapidly and offers a big opportunity for MSPs with more than 28 million companies as prospects. Small businesses that choose to outsource WLAN management often unknowingly pony up for high-priced network solutions that exceed their needs. In large part, this is due to managed services providers (MSPs) that are pre-dispositioned to offer solely enterprise solutions on the menu. These types of solutions fit the needs of the MSP, but not necessarily their SMB clientele.
In offering the same solution to every client, these MSPs achieve acrossthe-board hardware standardization, essentially applying an enterprise model of service to a mosaic of individual SMB clients. The high licensing costs associated with enterprise solutions, like Cisco Meraki, makes serving SMBs a low margin endeavor on a per-client basis. To turn a profit serving SMBs, a provider often must monitor 50, 60, up to 100 or more WLANs. That is changing.
This paper lays out a model of business wherein MSPs serve fewer clients and achieve better profit margins. Offering appropriately scaled, niche-specific WLAN solutions is the essential element to consider.