IT and Business Insights for SMB Solution Providers

How to Approach Clients with New Ideas . . . and the Power of Being Different

Clients will never ask for "Different" - But being different is the most important thing you can be.

I posted two videos recently on the theme of being different.

The first one is about How To Approach Clients with New Ideas. After all, clients will never ask for something they have never heard of, they don't understand, and they can't describe. It's your job to take new ideas to your client.

Be The Teacher for Your Clients

Remember Henry Ford: "If I had asked people what they wanted, they would have said faster horses." Your clients can not ask for something they don't understand.

For example: You need to educate your clients about cloud services, why it's better for them, and how you are able to provide them with great services in this new environment.

The newer video (just posted today), I look at how you can Lead with Different. This is a pretty simple process. First, you need to ask clients why they love you. Is it because you're the cheapest? Probably not!

Lead with Different

Clients might love you because they trust you, you talk to them in business term, you don't make them feel stupid, etc. Next, after you know why your clients love you, do more of that! Dig in and make your business all about the things your clients love.

And don't be afraid to be different. After all, it's what makes you stand out!


About the Author

Karl W. Palachuk, is a technology consultant, author, speaker, trainer, and coach. He is the author of fifteen books. He has built several successful businesses, including two managed services companies. His books include Managed Services in a Month and The Network Documentation Workbook. Karl is a frequent trainer and speaker in the SMB Community. His popular blog can be found at He has more than twenty years experience as an I.T. professional and serves on advisory panels for several hardware and software companies.

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