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Bedrock Data Announces Marketing Automation, CRM & eCommerce Integrations with ConnectWise

Nicole over at Bedrock Data forwarded this announcement to me.

IF you're a ConnectWise user and trying to figure out how to integrate date from Salesforce, NetSuite, Microsoft Dynamics, HubSpot, Marketo, Pardot, Eloqua, or Shopify, then you might be interested in Bedrock's new connector for marketing automation.

Here's their press release:

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Bedrock Data Enables ConnectWise Customers with New REST-Based Connector for Marketing Automation, CRM & eCommerce Integrations

BOSTON, MA (November 1, 2016) - Bedrock Data™, the world's leader in automated cloud integrations, today announced a new release for its ConnectWise® connector built on ConnectWise's REST API and available as part of Bedrock Data's library of connectorpartner integrations.

The new product release provides deeper integration support for ConnectWise customers to connect and synchronize their ConnectWise instance with one or more other systems including:

  • CRM systems including Salesforce, NetSuite and Microsoft Dynamics

  • Marketing automation systems including HubSpot, Marketo, Pardot and Eloqua

  • eCommerce systems including Shopify 

These integrations provide ConnectWise users with the flexibility to align their ConnectWise instance with their existing SaaS infrastructure, in cases where different departments have different business needs, such as a sales team on Salesforce and a services team using ConnectWise.

"Bedrock Data is an excellent addition to the ConnectWise integration library," said Jeannine Edwards, Senior Director, ConnectWise Platform Strategy. "This is our first certified integrated service solution, and we worked closely with the Bedrock Data team on the effort.  The initiative not only brings to our partners Salesforce integration, but also a host of additional CRM and Marketing automation solutions from which to choose."

This connector release deepens Bedrock Data's ConnectWise integration capabilities and adds additional management flexibility including:

  • Object support for members, contacts, companies, opportunities, activities, tickets, products and orders

  • Custom field support

  • System of record control on a per field basis

  • Control of conditional rules for creation of each new record, by object type

  • Strong workflow rules for record creation and data handling, allowing fine-grained control of how data moves across your systems

"Our customers are using Bedrock Data to connect ConnectWise and marketing automation systems such as HubSpot to keep their sales and marketing team aligned," said Thor Johnson, Bedrock Data's CEO. "Our customers are able to avoid data duplication across their integrated systems, while giving marketing, sales and support teams visibility into key activities. No more running between different systems to get an understanding of what's going on with a specific customer."

Bedrock Data integrations take less than two weeks to configure and launch, including field mapping, rules configuration, initial synchronization and testing.  The resulting integration helps businesses get more out of their SaaS systems, as users from all teams have a common view into customer activity, and reporting is powered from a unified data set.

For example, a customer record in ConnectWise and a customer record in a marketing automation system such as HubSpot or Marketo are connected bi-directionally through Bedrock Data, such that updates by either system propagate across both systems, while honoring desired system of record rules on a per field basis.

"We're thrilled to see this ConnectWise connector release hit the market," said Alan DiPietro, Bedrock Data's Chief Revenue Officer. "ConnectWise has been amongst our top requested connectors and our expanded integration opens up connections not only to Salesforce, but also to ecommerce and customer support systems.  The new integration lets our customers align data across their entire business, driving efficiency and therefore revenue."

ConnectWise customers or account managers can contactthe Bedrock Data team to schedule a session to discuss their system integration requirements.  The full list of connectors available through Bedrock Data's ConnectWise connector are available on the ConnectWise page on theBedrock Data website.

About Bedrock Data

Bedrock Data provides the leading product to connect, clean and continuously synchronize multiple cloud systems in real-time. Bedrock Data connects multiple business applications while cleaning dirty data for improved team alignment, greater agility and a single view of the customer. By eliminating complex and expensive system integrations, Bedrock Data's common-sense approach speeds and simplifies cloud connections for hundreds of its customers worldwide.  For more information, please visit www.BedrockData.com.

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PR Contact:

Nicole Gorman

Corporate Communications

Bedrock Data

M: 508-397-0131

About the Author

Karl W. Palachuk, is a technology consultant, author, speaker, trainer, and coach. He is the author of fifteen books. He has built several successful businesses, including two managed services companies. His books include Managed Services in a Month and The Network Documentation Workbook. Karl is a frequent trainer and speaker in the SMB Community. His popular blog can be found at SmallBizThoughts.com. He has more than twenty years experience as an I.T. professional and serves on advisory panels for several hardware and software companies.

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