Cheryl Strege's blog

Trouble Talking to the C-Level? Change the Language of Marketing!

It’s true that every industry has its own language and ours is no different. I need only to go to the home page of this very website to see ASCII, SMB, IT, BI, BYOD, Saas, PaaS, IaaS, and a host of other acronyms that would make the average business owner’s head explode.

Those of us in marketing don’t always realize we’re doing the same thing – confusing our audience with ‘click-throughs’, ‘responses’, ‘conversions’, ‘content marketing’, ‘SEO’ – but unfortunately, that audience is often our own management team.

Want to Easily Create Your Own 'Whiteboard' Video?

A great tool I found will enable you to impress your colleagues and your boss, and get some of your customers excited about the value you offer.

What Should I Invest in Marketing? It Depends ...

The answer involves your business goals, the number of customers you plan to add in 2014, what foundation already laid, and what you're prepared to do to address any gaps.

Go Ahead, Make My Day (with a great blog)

How do you create blogs that are read? Shared? Remembered? How do you create GOOD blogs?

5 'Must Do's to Create a Unique Buying Experience

Tips for getting your customers to hit ‘download.’

#1 Challenge for Marketers? Producing Enough Content

A relatively new term for an old concept, “content marketing” is here to stay in our always connected world.

Vision Without Execution Is Hallucination

When it comes to marketing, don't hallucinate. Develop consistent marketing execution skills.

How to Find and Keep Social Media Followers: Part 2- 'Keepers'

CompTIA's Partner, Telecom and Vendor Advisory Councils held a joint meeting yesterday morning at the association's Annual Member Meeting, happening this week at the Sheraton Chicago Hotel & Towers. The meeting featured a presentation by Bharath Natarajan, director of product marketing, TDCloud and software services at Tech Data Corporation, on “the Role of Distribution in a Cloud-Centric [...]

How to Find and Keep Social Media Followers: Part 1 - 'Finders'

Here’s what you can do to keep your posts in front of your followers AND get them to share.

The Dangers of Facebook for Businesses

Remember to use caution: Oversharing can backfire.

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