IT and Business Insights for SMB Solution Providers

Cheryl Strege

With 26 years of experience in B2B marketing, including 16 years as a Senior Marketing Manager for Great Plains Software and Microsoft, Cheryl Strege developed numerous B2B marketing programs for reselling partners and ISVs as well as creating the distinguished Inner Circle recognition program.

Marketing Tips
Trouble Talking to the C-Level? Change the Language of Marketing!
April 24th, 2014 | Cheryl Strege | Marketing Tips
It’s true that every industry has its own language and ours is no different. I need only to go to the home page of this very website to see ASCII, SMB, IT, BI, BYOD, Saas, PaaS, IaaS, and a host of other acronyms that would make the average business owner’s head explode. Those of us in marketing - Read More
 
Want to Easily Create Your Own 'Whiteboard' Video?
January 13th, 2014 | Cheryl Strege | Marketing Tips
You know the ones... they have this hand sketching out pictures and text really fast to tell a story. The viewer's eye is drawn to the fast action of the hand. Microsoft and other companies use them quite effectively. For example, check out this one from Microsoft on YouTube: http://www.youtube.com - Read More
 
What Should I Invest in Marketing? It Depends ...
November 27th, 2013 | Cheryl Strege | Marketing Tips
When one of your clients, likely a midsize business, asks you how much your products and services will cost, your answer is likely to be something similar to "it depends." You would then ask that prospect a series of questions such as: What type of business are you and how large? Are you in - Read More
 
Go Ahead, Make My Day (with a great blog)
July 6th, 2013 | Cheryl Strege | Marketing Tips
It's rare that I come across a company today that doesn't have a blog. We all get it - blogging is a great way to share your brilliance, connect with your audience AND attract new visitors to your site. Sadly, it's also rare that I come across a really GOOD blog. Whether it's because most bloggers - Read More
 
5 'Must Do's to Create a Unique Buying Experience
May 6th, 2013 | Cheryl Strege | Marketing Tips
I recently attended a webinar from MarketingProfs that said an average of 9 information assets are downloaded during the purchase process. The scramble to create content is already top of mind for many B2B organizations, but with this new number, it makes you wonder how to increase the chances - Read More
 
#1 Challenge for Marketers? Producing Enough Content
April 22nd, 2013 | Cheryl Strege | Marketing Tips
Content marketing is basically about creating and delivering content that attracts your target market, gets read, gets shared, and in the long run, turns prospects into buyers. You may think of content in the traditional sense of white papers and brochures but today it includes e-books, - Read More
 
Vision Without Execution Is Hallucination
April 2nd, 2013 | Cheryl Strege | Marketing Tips
Many years ago, I had the pleasure of working first hand with a great visionary. He was bold in his thinking, passionate about the software business, and unconstrained by the “details." I’ve never had so much fun than while on this team—and so much frustration at the same - Read More
 
How to Find and Keep Social Media Followers: Part 2- 'Keepers'
March 6th, 2013 | Cheryl Strege | Marketing Tips
In my last post, I gave some social media engagement tips for getting more followers. I'll assume you did them all and now you are seeing more followers. So now what? Did you know that 96% of users LIKE a page once and don't revisit? And 85% of visitors ONLY view the Top Posts versions of the News - Read More
 
How to Find and Keep Social Media Followers: Part 1 - 'Finders'
February 22nd, 2013 | Cheryl Strege | Marketing Tips
Whenever I talk about Facebook in trainings or with my clients, I always get a lot of pushback: “I have a Facebook page but I have so few followers it's not worth it.” “I don't get any business from it.” “I post but I'm not getting clicks.” Facebook (or any social network for that matter) is no - Read More
 
The Dangers of Facebook for Businesses
February 4th, 2013 | Cheryl Strege | Marketing Tips
We've all heard the stories about people posting inappropriate pictures on Facebook for it to come up and bite them when they least expect it. It's a new age; privacy has increased in value because it seems incredibly difficult to obtain, personally as well as in your business life. The point of - Read More
 

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