Zetta.net, a provider of 3-in-1 hybrid cloud backup, archiving, and disaster recovery as a service (DRaaS), based in Sunnyvale, Calif., has unveiled a new multitiered MSP marketing enablement and lead-generation program. The program leverages an inbound marketing model, leading potential customers to Zetta.net's website through relevant, education content.
There are three levels of support, providing a range of services. The Basic marketing package includes inbound and content marketing foundation training, cloud server backup and disaster recovery value proposition and messaging, content strategy, and a basic conversion optimization workshop. The Advanced support adds advice for SEO optimization, landing pages, enhanced conversion optimization, and community outreach. And Pro support includes consultation and budget for enhanced SEO optimization, PPC optimization, and help with keyword strategy development.
In addition, partners will be invited to participate in a metrics workshop, joint webinars, and have customized content generated by Zetta.net.