Verizon's New Partner Program Targets Midsize Businesses

Several existing business channel programs are consolidated under a new “best-in-class” Verizon Partner Program. By Admin

To meet the growing demand from midsize businesses for cloud, advanced mobility, strategic communications, and intelligent networking solutions, Verizon is consolidating several existing business channel programs under a new “best-in-class” Verizon Partner Program. The new program tailors regional and national opportunities for systems integrators, VARs, agents, and solutions providers. Companies such as Tech Data Corp., Telecom Brokerage Inc. (TBI), SOVA, and General Datatech (GDT) are among the growing list of premier channel partners.

According to Verizon, now partners have access to channel managers in the field, market development funds, and a partner community powered by Salesforce. Members of Verizon's new program can employ cloud solutions from Salesforce.com to collaborate with Verizon sales teams for managing MDF, deal registration, and joint go-to-market opportunities.

The three distinct business models offered by the program are: Agent (partners can sell solutions “on behalf of Verizon”), Resale, and “Sell With” (creates an opportunity to jointly market and present unified and complementary solutions to prospective customers across vertical industries).

In addition, the program features a simple, tiered benefits structure that allows partners the flexibility to determine levels of commitment, and also includes simple-to-use tools and clear and consistent engagement processes, according to Verizon.

More information and resources for becoming a channel partner can be found at www.verizon.com/partnerprogram.