IT and Business Insights for SMB Solution Providers

Vendor to Watch: VIPRE

The endpoint security vendor makes comprehensive solutions engineered—and priced—to attract SMB business owners with tight budgets and little patience for complexity. By Rich Freeman

MOST SMBS MEAN TO DEPLOY security software. Really. They just never get around to it.

“Security is top of mind, but when it comes down to budgets it’s the last thing people do,” says Jimmy Nipper, partner account executive at endpoint protection vendor VIPRE Security.

Clearwater, Fla.-based VIPRE believes it knows why too: Existing solutions are too complex and too costly. The company has custom-tailored its own solutions to eliminate both barriers. For starters, VIPRE solutions are engineered for fast, simple implementation.

“You can install a VIPRE agent in less than seven minutes,” Nipper says. “You can’t get any simpler than that.”

The company’s Advanced Security for Business offering also comes at prices low enough to appeal even to tightfisted small and midsize business owners. The system sells for $25 per user per year in quantities up to 250 seats and just $12 per user annually for larger orders.

Buyers get comprehensive protection for those low sums too. VIPRE Advanced Security for Business combines traditional signature-based anti-virus functionality with no-signature endpoint detection and response capabilities powered by threat intelligence resources from VIPRE’s parent company, ThreatTrack Security Inc., also of Clearwater.

“We’re covering it all,” Nipper says. “We’re after that layered approach.”

Importantly, he continues, one of those layers is hosted in the cloud, ensuring that users continue to receive policy and functionality updates even when mobile.

VIPRE, which currently has more than 6,000 active resellers, is aggressively recruiting more. Partners get licensing at 25 percent off list price on all deals, plus an extra 25 percent off on net-new sales recorded in the company’s deal registration system. They also enjoy exclusively U.S.-based technical support and single-pane-of-glass management, adds Nipper, who says they’ll soon have access to a new and entirely cloud-based security solution requiring no local hardware whatsoever as well.

“We’re going to shatter the market,” Nipper says.

About the Author

Rich Freeman is ChannelPro's Executive Editor