The market for security solutions is full of familiar names. What differentiates newcomer My Digital Shield from that crowd of more established players?
In a word, simplicity, says CEO Andrew Bagrin. Plug the company’s compact “Cloud Link” device into an Internet router, answer a few quick questions, and within minutes your customers are enjoying comprehensive, vertical industry-specific protection from a constantly shifting set of security threats. “Flip a switch on and they’re good to go,” Bagrin says. And maintaining the solution is just as simple, he continues, because My Digital Shield is a Web-based security-as-a-service offering with no on-site software to patch or update.
Designed from the ground up for small businesses with tight budgets, My Digital Shield is available for as little as $69 a month. Yet it provides the enterprise-grade security SMBs increasingly need as cybercriminals shift their attention from big companies with state-of-the-art defenses to smaller, more vulnerable organizations, Bagrin states.
The solution is a good fit for resellers too, he adds, as it frees them from continually having to keep up with the latest risks, regulations, and viruses. “They don’t have to worry about all that nitty-gritty stuff,” he says, because My Digital Shield’s development team does it for them.
Plus, the company’s tiered margin structure starts at 20 percent for entry-level partners and rises to 40 percent for “platinum” VARs with longer customer lists. Thanks to My Digital Shield’s easy installation and management, Bagrin notes, that recurring revenue—while modest—is nearly pure profit.
Most important of all though, Bagrin insists, My Digital Shield safeguards your clients from potentially ruinous risks. “We keep all the bad stuff out and we keep all the good stuff from getting out,” he says. Sounds pretty simple.