IT and Business Insights for SMB Solution Providers

Vendor to Watch: Collabrance LLC

This master MSP offers a resellable white-label technology stack that helps partners scale their business. By Colleen Frye

IT’S A QUESTION that Jim Hocking (pictured), director of sales at Collabrance LLC, gets asked a lot: What is a master managed service provider? His response: “We’re an MSP for MSPs, so we provide a standardized set of IT products and services for a flat fee that our partners mark up and sell to their end-user customers for a profit.”

A subsidiary of GreatAmerica Financial Services, Collabrance, of Cedar Rapids, Iowa, was launched in 2009, and today offers a U.S.-based technology stack that includes user and server support, help desk and NOC services, backup and disaster recovery, security, and email. Collabrance has a 19-layer managed IT security offering as well, and its solutions integrate with both the ConnectWise Manage PSA system and SolarWinds N-Able RMM solution.

Collabrance targets two types of partners: copier/printer companies moving into managed IT services and smaller MSPs that are trying to grow. The vendor offers both the ability to scale quickly without investing in infrastructure and head count.

Pricing is about $70 per user per month, which Collabrance advises partners to mark up 40 to 60 percent. “Most of our partners are going to the street anywhere from $125 to $175 per user per month,” Hocking says.

Collabrance is approaching 50 partners who support about 350 end customers. In March, it announced the formation of peer groups in a collaboration with Plano, Texas-based Service Leadership, an IT business transformation consultancy and publisher of the Service Leadership Index benchmark.

Going forward, Hocking says security will be an increased focus. “We’re continuously vetting [solutions], so we have a director of product development that just works on our technology stack,” he says. “Our goal over time is to get to that level of master security services provider.”

About the Author

Colleen Frye's picture

Colleen Frye is ChannelPro's managing editor.

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