JASON DETTBARN knows an IT management market ripe for disruption when he sees one.
Years ago, it was PC administration software. Sensing a need for simple, affordable solutions, he signed on with a then-fledgling company named Kaseya Ltd. to help fill it. More recently, he realized that no one was providing similar software for managing Apple devices.
“That nagged away at us,” Dettbarn recalls. “There was just an underserved market for Macs.”
So three and a half years ago he said farewell to his colleagues at Kaseya and founded Addigy Inc., which he now serves as CEO. From Miami headquarters, the company makes a cloud-based Mac management solution with monitoring, updating, and remote control functionality, among other features. The system opens and closes tickets automatically in PSA solutions from ConnectWise, Datto Inc.’s Autotask unit, and other vendors, and shares data with documentation software from IT Glue and reporting software from BrightGauge Software Inc. Since last month, it’s also supported iPads, iPhones, and Apple TV devices through the same interface.
Fees are billed monthly, but assessed daily, so if you use the system to manage a new client whom you fire after two weeks of misery, you pay only for those 14 days. “If our partners aren’t making money, we’re not making money,” Dettbarn observes.
Most of Addigy’s MSP partners are making good money with the system, though. Relatively few channel pros offer Apple management at present, which means competition tends to be light and margins tend to be high. It doesn’t hurt, either, that anyone who can afford to buy Apple’s premium products can usually afford to pay premium managed service rates too.
“Those clients are essentially prequalified to be able to spend a little bit more money,” Dettbarn observes.