IT and Business Insights for SMB Solution Providers

Vartopia Upgrades Its Deal Registration Network

Vartopia claims its network platform has "processed over 175,000 deal registrations worth more than $26.5 billion in total opportunity value." By ChannelPro

IT solutions provider Vartopia has announced the new 4.0 platform powering the company’s Deal Registration Network.

The Deal Registration Network is designed to reduce the complexity VARs experience when registering associated deals with IT vendors. The Network offers a single interface for submission, management, and measurement of deal registrations.

Vartopia claims its network platform has “processed over 175,000 deal registrations worth more than $26.5 billion in total opportunity value.”

The company also claims that its Deal Registration Network simplifies registration processes by providing “one consolidated platform with full tracking and reporting abilities.” 

The network offers several different user interface options to make access easier. Options include a Web-based application or separate modules that integrate directly into common CRM systems.

“Most reseller executives aren’t aware of how much gross profit is being left on the table,” says Vartopia CEO Michael Reilly. “They typically have a misperception that their sales organization is registering all appropriate opportunities to take full advantage of deal registration programs. The reality is quite different due to the inherent complexities associated with the process.”

In addition to helping resellers, Vartopia’s Deal Registration Network offers benefits to IT vendors as well. These include:

  • Increased participation in deal registration programs.
  • Improved data quality.
  • Early notification of potential opportunities.
  • Enhanced sales collaboration.
  • Higher partner profitability.
  • Improved operational efficiencies.