IT and Business Insights for SMB Solution Providers

The Man Who Sold Hot Dogs

With all the talk of Government shut down, economic challenges and car bombs, I thought it would be a good idea to read this story...

There was a man who lived by the side of the road and sold hot dogs.
He was hard of hearing, so he had no radio.
He had trouble with his eyes, so he read no newspapers.
But he sold good hot dogs.
He put up signs on the highway telling how good they were.
He stood by the side of the road and cried, "Buy a hot dog, Mister."
People bought.
He increased his meat and roll orders.
He bought a bigger stove to take care of his trade.
He finally got his son home from college to help him out.
But then something happened.
His son said: "Father, haven't you been listening to the radio?

There's a big recession coming on. The Middle East situation is terrible. The domestic situation is worse."

That made his father think: "Well my son's been to college,
he reads the papers, and he listens to the radio, he ought to know."
So the father cut down on his meat and rolls orders,
took down his advertising signs, and no longer bothered to stand on the highway to sell his good hot dogs.

Sales fell fast, almost overnight.

"You're right son," the father said to the boy. We are certainly
in the middle of a great recession. There just isn't any business."

(Need we point out the moral?)

About the Author

Ken Thoreson “operationalizes” sales management systems and processes that pull revenue out of the doldrums into the fresh zone. During the past 15 years, his company’s consulting, advisory, and platform services have illuminated, motivated, and rejuvenated the sales efforts for partners throughout the world.

Ken’s latest book is “Leading High Performance Sales Teams.” He provides keynotes, consulting services, and products designed to improve business performance. Reach him at

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