IT and Business Insights for SMB Solution Providers

Pure Storage Advances P3 Program, Forms PAC

A new partner advisory council was created and program enhancements such as deeper deal registration discounts are now available. By ChannelPro

Pure Storage Inc. has announced the formation of an international partner advisory board, the Pure Storage Partner Advisory Council (PAC), an invitation-only coalition of resellers in the IT and enterprise data storage markets. The Mountain View, Calif.-based company also unveiled enhancements to its Pure Storage Partner Program (P3), including new partner tiers, expanded benefits, training tools, and support features.

The updated P3 program includes new gold and silver partner tiers, plus pre-sales tools and rewards that align to performance goals, sales and technical capabilities, and marketing investments. Also, the new PureRewards program offers deeper deal registration discounts based on higher value-add tiers, competitive take-out program margin guarantees, MDF and incentives based on specified demand-generation activities, and demo lab gear seed units for the new "Million Dollar Club."

PureAcademy, the new online learning management system to onboard partners, features sales and technical training videos and iMobile access and downloadable sales acceleration resources.

And PureDemand is a new suite of fully funded online and offline demand-generation tools, including automated content syndication, co-brandable templates and campaigns, and email and call blitz appointment programs.

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