OKI Data and Lantronix Strike Reseller Agreement

The printer manufacturer will resell Lantronix's xPrintServer iOS print server appliance. By Admin

Print innovator OKI Data has entered into a reseller agreement with connectivity provider Lantronix. According to the terms of the agreement, OKI Data will become the first printer manufacturer to resell Lantronix’s xPrintServer iOS print server appliance.

According to an OKI Data press release submitted to ChannelPro-SMB, the printer company “initially plans to resell the recently launched xPrintServer Office Edition.” This solution supports iOS devices, offers SMBs customizable settings and security options, and provides printing support for both USB- and network-connected printers (wired or wireless).

The agreement between OKI Data and Lantronix serves as the next phase of the strategic alliance first formed in June 2012. OKI Data will market and sell the xPrintServer devices with an array of compatible OKI LED/Laser printers for customers, resellers, and distributors. Conversely, Lantronix will refer OKI Data's products to members of its network that are in need of customized printing solutions.

The xPrintServer Office Edition from Lantronix enables large workgroups to print directly from iOS mobile devices through the native print menu, eliminating the need to download mobile print applications. The xPrintServer effectively converts existing printers into iOS-compatible devices and aims to address a growing demand for cost-effective iOS mobile printing.

“By offering the xPrintServer with our single- and multi-function printers,” says Keith Fenton, OKI’s product planning manager for MFP software and solutions, “OKI Data is able to provide mobile printing solutions to help optimize performance within specific workgroup environments quickly, easily, and cost-effectively.”

For its own part, Lantronix says its reseller partnership with OKI Data Americas boosts its brand awareness and expands its reach and distribution channels.

“By having OKI Data as a partner, we can better understand how large workgroups are using the device,” adds Lantronix vice president of marketing Mark D. Tullio. “In turn, this feedback provides us with useful information so we can improve the features and functionality of the products as well as the user experience within the enterprise environment.”