LenovoEMC Iomega products and programs have been rebranded. The new identity underscores the joint efforts of computer giant Lenovo and storage innovator EMC. The rebranding is said by the companies to be “laying the foundation for new product and partnership announcements beginning with a new Acronis agreement to provide PC backup software for select Lenovo network storage products.”
In a press release submitted to Channelpro-SMB, LenovoEMC says its Iomega-branded network storage products are now available with new branding. Meanwhile, Iomega will continue to use its traditional mark on entry-level consumer network storage products.
“The LenovoEMC joint venture marks a rebirth for the Iomega network storage solutions business,” says Joel Schwartz, EMC’s senior vice president and general manager of global new business development.
Lenovo high performance professional network storage products (formerly known as the Iomega StorCenter px series) include three desktop models and three rackmount array models:
- Lenovo EMC px2-300d
- Lenovo EMC px4-300d
- Lenovo EMC px6-300d
- Lenovo EMC px4-300r
- Lenovo EMC px12-400r
- Lenovo EMC px12-450r
LenovoEMC has also entered into an agreement with Acronis to provide True Image 2013 Lite PC backup software with select Lenovo network storage products. Acronis True Image 2013 provides automatic and continuous file backup protection and restore for Windows PCs.
Effective immediately, the Lenovo EMC px Series products now include three licenses for ATI Lite per product.