This is obviously a lame publicity stunt. Here's the idea:
- Google loves video.
- Video plus in-bound links are juicy good SEO!
- I hope this campaign will result in dozens (or hundreds) of in-bound links to my site.
Most people won't do this!
Let's be honest, you might not want to spend all that effort to save $24.95 plus shipping. That's cool. I understand.
But it will be fun and you get some karma points as well.
Giving Away Books is a Good Investment
If I bought $500 of Google ads plus $500 worth of Facebook ads, I would sell some books. But if I gave away $1,000 worth of free books, I will sell books AND have a whole bunch of in-bound endorsements.