End users increasingly want to order IT products on their own and on demand. In the latest ChannelPro Two Minute Drill, Larry Meador of ChannelOnline explains why that is and how channel pros can accommodate those wishes.
This is obviously a lame publicity stunt. Here's the idea:
- Google loves video.
- Video plus in-bound links are juicy good SEO!
- I hope this campaign will result in dozens (or hundreds) of in-bound links to my site.
Most people won't do this!
Let's be honest, you might not want to spend all that effort to save $24.95 plus shipping. That's cool. I understand.
But it will be fun and you get some karma points as well.
Giving Away Books is a Good Investment
If I bought $500 of Google ads plus $500 worth of Facebook ads, I would sell some books. But if I gave away $1,000 worth of free books, I will sell books AND have a whole bunch of in-bound endorsements.
Karl W. Palachuk, is a technology consultant, author, speaker, trainer, and coach. He is the author of fifteen books. He has built several successful businesses, including two managed services companies.