Datto Launches New Partner Marketing Tools

The backup and business continuity vendor aims to help partners convey the value of a hybrid cloud solution. By ChannelPro

Datto Inc., which provides hybrid cloud backup, disaster recovery (BDR), and intelligent business continuity solutions, is offering partners a customizable playbook to use in marketing to their clients. The materials are available through Datto's partner portal and help convey the value of a hybrid cloud solution and the ease of transitioning from one platform to another.

Utilizing the service, MSPs and VARs can shift their clients to hybrid cloud backup, disaster recovery, and business continuity solutions that deliver uptime insurance and superior recovery time objective (RTO), according to Datto.

The recent layoffs at some prominent cloud providers have added uncertainty to the cloud backup market. Datto's primary concern is in supporting its partners and how they can effectively inform their clients of changes and options that best fit their needs.

Datto aims to provide innovative technology and unparalleled customer service to ensure that its partners and their end users know what to expect when making the transition to cloud backup.