Cloud-based e-commerce solutions provider ChannelAdvisor Corp. has expanded its Webstores Amplifier with support for Bigcommerce, an e-commerce website platform. The ChannelAdvisor Webstores Amplifier is designed to simplify product listing, synchronize inventory, and standardize fulfillment across multiple online channels and retail websites.
ChannelAdvisor offers VARs and manufacturere selling process across multiple channels, including third-party marketplaces, paid search, and comparison-shopping engines. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform.
With the addition of Bigcommerce, ChannelAdvisor’s Webstores Amplifier supports such webstore platforms as Amazon Webstores, Shopify, and Yahoo! Stores.
“Bigcommerce offers our customers an easy-to-use online store with most advanced functionality already built in,” says Marc Sebes, ChannelAdvisor’s senior product manager. “It provides a flexible and user-friendly e-commerce storefront that can be launched in hours, enabling retailers to spend more time selling.”
For its own part, Bigcommerce says the support of its platform within the Webstores Amplifier means SMBs have the tools needed to compete with big-box stores. “Partnering with a recognized leader in the multichannel space like ChannelAdvisor will help our online merchants sell in more places at once,” says Kirsten Knipp, Bigcommerce’s vice president of marketing. “This improves their profile, extends their reach, and empowers them to increase their sales.”