IT and Business Insights for SMB Solution Providers

50 Creative Ideas for Press Release Topics

Even after that morning cup of coffee starts the buzzing in your brain, it can be hard to be creative when trying to come up with ideas for content. And by content, I mean press release content, blog content, social media posts, and more. But Manta has given us a great head start on creative topics that we can all utilize for our next press release in the article, “50 Press Release Topics for Small Business Owners”.

Some of the 50 ideas are probably ones you've already used, such as (4.) Share a free "FAQ" sheet available at your website or (7.) Announce that you are providing free "consultations". A couple that would position you as a thought leader are…

27. Identify a trend you are noticing within your industry

28. Debunk a common myth in your industry

I especially liked the ones I hadn't thought of before. If you had been sitting next to me at the time, you likely would have seen the light bulb come to life over my head as I was reading!

31. Share a story about a customer who didn't use your product or service - and was very sorry!

42. Interview a competitor and publish it

50. Do a press release interview swap - have a colleague interview you and publish it. Offer to interview your colleague for their own press release as well.

Read the article for more of the 50 topics and get your own press releases, blog posts, and social media updates rolling! For more marketing ideas, opt-into the monthly newsletter at The Partner Marketing Group (

About the Author

Cheryl Strege's picture

With 26 years of experience in B2B marketing, including 16 years as a Senior Marketing Manager for Great Plains Software and Microsoft, I've had the pleasure of developing numerous B2B marketing programs for reselling partners and ISVs as well as creating the distinguished Inner Circle recognition program. An accomplished speaker, I work closely with the world’s leading software publishers and hardware manufacturers such as Microsoft, Intacct, Sage, and Intel, as well as a variety of VAR and ISV organizations.

Much of my work with Microsoft was partner-facing so when I left in 2005, it was a natural transition to The Partner Channel to provide strategic marketing consulting. In 2008, it seemed the perfect time to start my own firm, The Partner Marketing Group, where I could build a marketing 'dream team' designed to serve technology companies with the depth of experience and results they deserved.

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